Wired's exclusive look at Apple Park
Tuesday, May 16, 2017 ∞
Steven Levy for Wired:
For the next two hours, Ive and Whisenhunt walk me through other parts of the building and the grounds. They describe the level of attention devoted to every detail, the willingness to search the earth for the right materials, and the obstacles overcome to achieve perfection, all of which would make sense for an actual Apple consumer product, where production expenses could be amortized over millions of units. But the Ring is a 2.8-million-square-foot one-off, eight years in the making and with a customer base of 12,000. How can anyone justify this spectacular effort?
A lengthy piece out today from Steven Levy going in-depth and in detail on all the many aspects of Apple's new campus. It's worth your time. Many interesting comments, like this one from architect Stefan Behling:
[Jobs] knew exactly what timber he wanted, but not just "I like oak" or "I like maple." He knew it had to be quarter-cut. It had to be cut in the winter, ideally in January, to have the least amount of sap and sugar content. We were all sitting there, architects with gray hair, going, "Holy shit!"
Definitely check out the full piece at Wired.
(I find it funny that Apple's current campus is on Infinite Loop, which, if you've been there, you know is not really a complete loop, while their new building is a perfect circle but it's called Apple Park.)